With 2.8 billion users worldwide, Android phones are divided in terms of market share. South Korean technology giant Samsung, which has been the leader since the beginning of the market, has recently lost its market share to Chinese companies, especially in middle and lower segment devices. So much so that Oppo and Vivo, which are affiliated with BBK Electronics, have increased in market share. Let’s take a look at the details of the news together.
Oppo and Vivo have a total of 20.6 percent of the market share!
With the year 2023, Samsung lost its place in the market despite the announcement of the Galaxy S23 flagship. While maintaining its leadership with 35.4 percent in February last year, it decreased by 0.8 percent to 34.6 in 2023. Meanwhile, two of BBK Electronics’ favorite companies, Oppo and Vivo, experienced a total growth of 1.4 percent and held 20.6 percent of the market.
Last year, Oppo had 9.9 percent of the total Android market share in February, while Vivo was 9.3 percent. Now, companies have increased to 10.5 percent and 10.1 percent, respectively. Considering that the market share of Android phones is very large, these percentages indicate a very large growth.
The data provided by AppBrain reveals other brands besides Oppo and Vivo. Another Chinese company, Xiaomi, which takes the second place in Android phone manufacturers, has a 0.3 percent more market share this year compared to last year. In addition, Huawei, like Samsung, could not escape the decline and fell from 6.9 percent to 6.4 percent. The list also shows data from Realme, Motorola and Amazon.
Samsung’s downfall isn’t all that bad though. So much so that, according to AppBrain’s data, Samsung Galaxy devices are still the most used Android phone. These devices have a 7.4 percent market share as of February. The company, which is not very ambitious in the lower segment, is at the top here as well. The Samsung Galaxy A12 has 2.1 percent of the Android market.
So what do you think about this news? Do you think Oppo and Vivo are in their deserved place in the market share ranking? Do not forget to share your views with us in the Comments section.
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