The number of social media platforms is increasing day by day. Especially by adding new applications to large companies such as Meta, they reach new users and earn a lot of money from these users.
Social media companies such as Facebook can generate a large amount of income thanks to advertisements. According to new data, Apple is forcing the famous social media application Facebook to change its advertising policies.
Apple wants Facebook ad policies changed!
Last week, Facebook’s parent company Meta reported a 26 percent ($250 billion) drop in market capitalization. This decline was one of the biggest losses in the company’s history. According to new reports, the famous technology company Apple has a high share in this decline. Apple drastically reduces Facebook’s revenue through ads.
According to the information in the report, Apple, with new iOS updates, makes it difficult for app manufacturers and advertisers to examine users’ internet behavior. In fact, this situation lasts until June 2020. With iOS 14, Apple introduced the feature that allows users to block applications that follow them.
Thanks to this feature, users can easily protect their privacy. But this is not suitable for Facebook advertising policies. Monitoring users is very important for advertisers and applications, because if they follow, applications can serve ads to users according to the interests and curiosities of the users. As the relevance of this ad to users increases, the click-through rate of the ad increases and the application earns more money.
Due to this situation, Facebook experienced a significant decrease in revenue from advertisers. Considering that there are millions of iOS users, this is hugely important for advertisers. Wanting to get ahead of this, Facebook offered its new technology, Aggregate Event Measurement, to advertisers.
In this way, although advertisers cannot see the actions of individual people, they will be able to see the actions of a large community and access data for wider audiences. It remains to be seen how this situation will turn out in the future. So, what are your thoughts? Do you think Facebook advertising policies should change? Do not forget to share your views with us in the comments section and on the SDN Forum.
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