Automotive enthusiast and CEO of Hagerty, a private insurance provider for classic vehicles, said that the new generation’s passion for classic vehicles has increased with the Barbie movie.
Not just a toy brand, Barbie has reportedly seen a 120% increase in searches to purchase the “Chevy convertible Corvette” since the release of the movie’s trailer. This actually comes as no surprise. Because popular culture immediately adopted Barbie, and in a short time, traces of her began to be seen in many things.
There is a great marketing genius behind the movie.
We’ve seen everywhere lately; more precisely, we can see that the Barbie movie we are exposed to actually performs a great marketing example. In fact, the recent demand for classic cars is a big part of this trend. According to data from social media and car sales sites, even though we are in the world of high-end technology, people now desire to go back to the past.
McKeel Hagerty, CEO of Hagerty, says that the increase in interest in classic cars is greater during the summer months.
“It seems to fit in with movies, TV, and any media that show the idealized summer landscape, like going for a drive to the beach or doing something fun outside. And this summer is hotter than most summers for the vintage marketplace.” In his statements, Hagerty says that society is also easily influenced by popular culture.
According to Hagerty, the future of classic cars is very bright.
It is stated that classic cars will debut more than modern vehicles in line with the increase in searches after the Barbie movie and the increasing demand of popular culture.
With the logic that every car is the classic car of the future, the passion for classic cars can be seen as a kind of hobby. A movie can also trigger this passion. It turns out that Barbie has done exactly that.
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