With the development of today’s automobile technologies, manufacturers such as Lexus, Toyota and Subaru have begun to charge fees to use various smart features in cars. According to new information, auto companies are planning to generate a large income by offering monthly or annual subscriptions to customers to access certain features.
It can get harsh reactions from users
Tesla’s new subscription system, which has developed with wireless software updates for cars and is expected to spread to the mainstream, will allow extra capabilities to be added to internet-connected vehicles or to enable and disable some features remotely. However, users will pay monthly for extra features such as advanced cruise control or heated seats.
About the new feature, which is expected to receive great reactions from users, JD Power analyst Kristin Kolodge stated that the subscription system will provide manufacturers with a recurring income stream for years from the first purchase, and thinks that it will improve brand loyalty on the user’s side.
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