As you know, Asus has been coming up with smartphones under the name of ROG and Zenfone series for a long time. At this point, while ROG series devices are in the upper tier, we see that the Zenfone series consists mostly of mid-range models. In the past days, the Taiwanese company has made a sound with claims that it will shelve the Zenfone series. As of now, Asus has responded to these rumors.Zenfone series will continue
For those who don’t know, recent reports from Taiwan suggested that Asus had closed its Zenfone division due to organizational restructuring, and that division’s employees had shifted to the ROG Phone side (gaming phone division). It was also said to reduce the number of PC department employees in China and Taiwan. In the official statement made today, Asus;
Rumors that the Zenfone 10 will be the last model in the series or that the Zenfone product division will be closed are not true. ROG Phone and Zenfone, our two main product lines in the phone industry, will continue on their way. As Asus, we have a strong commitment to our smartphone division and our customers. Please stay tuned for our 2024 product lines. said
The Taiwanese giant did not comment on the layoffs in the PC department, although it has assured that the Zenfone series will not be discontinued. Also, the company’s latest earnings reports reveal its first-quarter loss for four years. Therefore, it should be noted that the decision to restructure is not surprising.
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