Augmented reality could have a great future, especially with Apple’s glasses expected to be released this year. Technology, which is now expected to be integrated into everyone’s life, will also break new ground in the advertising industry.
Meta, which has already earned huge revenues with its ads on Instagram and Facebook, has finally made an exciting announcement to advertisers. The company announced that augmented reality ads will also come to Reels and Facebook Stories.
How will Meta’s augmented reality ads work?
- Augmented reality filter released by Sephora as a Reels ad.
Meta’s augmented reality ads will not appear between posts or stories like current ads. Ads will be made available through camera filters on Facebook and Instagram.
Users, according to the names announced for now, Sephora and Tiffany & Co. will be able to use the filters of beauty and jewelery giants such as As the photos and videos taken with these filters are shared, advertisements will naturally appear on the platform and appear in front of users.
These ads aren’t Meta’s first augmented reality ads:
Prior to this announcement, Meta already featured augmented reality filters for advertising purposes in its Facebook and Instagram feed and Instagram Stories.
So, who do these advertisements benefit?
Augmented reality ads target the generation Z, who use social media the most. Meta’s data actually shows the success of the ads. Augmented reality ads are shown 87% more than normal ads in the 18-24 age range, and receive feedback.
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