Many of us have noticed that our needs that we talk about in real life appear as advertisements in applications. Even if we do not search for any site or application on our phone, the fact that the things we talk about appear as advertisements brings to mind the question “Are we listening?”
Using ad blocker on computers can be a solution for this situation. When it comes to our phones, there is no way to block the ads that appear in almost every application anymore. Apple has announced a new privacy change that will leave its users to choose whether advertisers can access their data.
Privacy update will cost Facebook $10 billion
With the new ‘App Tracking Transparency’ feature coming to iPhone phones, users will be able to choose whether advertisers can access their data. This will directly affect the ads that appear in the applications and make it difficult for iPhone users to be targeted by advertisers.
With this new privacy change, Facebook’s revenue, which earns billions of dollars from advertisements, will also be directly affected. Facebook’s parent company Meta said on Wednesday that Apple’s privacy change would cause the company to lose $10 billion in revenue. “Facebook executives have made it clear that their intention is to collect as much data as possible,” said Jane Hovarth, Apple executive. “This disregard for user privacy continues to grow.”
Apple planned to make this change last year, but postponed it to this year so developers can prepare for the change. Although companies object to the change, Apple is determined to do so. It seems that now millions of iPhone users will lead a life further away from advertisements.
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