It seems that iPhone 14 Plus sales are far from what Apple expected. So much so that there was information that the company had reduced the production of the model by 40 percent due to its low sales performance. Now, Apple is reportedly revising its plans for the device.According to DigiTimes’ report, the company aims to sell only 10 million iPhone 14 Plus by the end of the year. Unfortunately, we don’t know what Apple’s plans are in the first place, there is only information that the figure has been reduced to 10 million. On the other hand, the success of the iPhone 14 Pro and iPhone 14 Pro Max puts Apple’s hand at ease.
90 million new iPhone target continues
While Apple has previously changed its mind to increase production volume from 90 million smartphones to 96 million by the end of the year, the 90 million target remains valid. Judging by the trend, weak sales of the iPhone 14 Plus will not prevent this target from being achieved.
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