Apple plans to significantly expand its advertising business. The company’s advertising division currently generates $4 billion in annual revenue. However, the goal is to increase this figure to at least 10 billion dollars a year over time. To achieve this, Apple will begin showing ads in the Maps app next year.
What will be introduced at the Apple event? October 2022
Ads that will be integrated into Apple Maps will be displayed unobtrusively. As the Cupertion tech giant focuses on user experience, these ads will differ from the typical banner ads we see on websites. We’re talking about paid search results.
Ads based on search results
According to Bloomberg’s Mark Gurman, Apple’s engineering work to launch search ads in the Maps app is already underway and will begin implementation next year. These ads will appear in search results. There will be no ads in other parts of the app.
For example, a fast-food restaurant chain might pay Apple to appear high in search results when a user searches for something fast-food, like french fries or a hamburger. Let us remind you that such an advertising system is also available in many similar applications, including Google Maps, Waze and Yelp.
1451
