Apple also introduced the App Tracking Transparency feature with the iOS 14.5 update. This feature, as the name suggests, prevents tracking the movements of people within the application.
A high percentage of iPhone users started using App Tracking Transparency because they don’t like apps tracking them. Platforms that couldn’t track people had some problems with serving in-app ads to their users. Let’s take a look at the details of the news together.
Facebook will lose 12.8 billion dollars in 2022 on the face of Apple!
Many iPhone users started using the App Tracking Transparency feature that came with the iOS 14 version. Facebook could not follow users within the application and could not offer advertisements according to their interests. According to analysts, Facebook will lose a total of $12.8 billion in revenue in 2022 because of Apple.
Facebook is not the only social media platform to suffer due to App Tracking Transparency. Snapchat will lose $545 million, Twitter $323 million and YouTube $2.2 million in revenue. However, the platform with the biggest loss seems to be Facebook with a share of 81%.
Facebook, on the other hand, announced that it will work to reduce its dependence on Apple due to loss of revenue. The company has stated in previous periods that it plans other ways for advertisers to make a profit. According to some analysts, the company will go to a solution for this problem in the second half of 2022 and reduce the loss of revenue.
What do you, our readers, think about this issue? How do you think Facebook will follow in the face of this situation? You can express your thoughts in the comments section or on the SDN Forum.
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