One of the most popular types of monetization from apps hosted on the App Store or Google Play is the subscription system. In this method, additional functions of the application are offered to the user for a small fee, but is the subscription system really that effective?
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Spent on apps money increased
Sensor Tower portal conducted a research on the costs of iOS and Android users on applications. Analysts estimate that developers of the top 100 subscription apps on the App Store generated $13.5 billion in revenue for the full year 2021. For comparison, the same TOP 100 apps on Google Play only brought their publishers $4.8 billion.
From these data, we can conclude that Apple technology users are more willing to pay for additional application functions. Notably, App Store user spending rose 31% year-on-year, while Google Pay was up 78%.
Top-grossing subscription apps include apps like YouTube, Tinder, Google One, and Piccoma.
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