Apple is on the agenda with a shocking news that long -awaited augmented reality (AR) shelves the glasses project. According to the report of Apple Analyst Mark Gurman, the company decided to completely stop the project this week.

Apple canceled the Ar Glasses project

Ar glasses aimed at presenting information, images and videos to users through glasses by matching Mac at the Apple ecosystem. Unlike Vision Pro, these glasses were aimed to be suitable for daily use, which appealed to a wider audience.

Rumor has it that Apple was working on a feature that could change color according to user activity on the glasses of the glasses. This project was also seen as a continuation if Vision Pro failed to achieve the expected sales performance.

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However, it was said that the company has difficulty finding the appropriate technology it can integrate into glasses at the right cost ”. In the first stage, it was decided to match the glasses planned to match the iPhone and then to be compatible with Macs. However, it was stated that the trials with the managers perform poorly and the desired features changed constantly.

The cancellation of the Ar Glasses project provides the opportunity to breathe for Meta, Apple’s biggest rival in the field. Meta’s smart glasses developed in cooperation with Ray-Ban has reached more than 1 million sales. The company also works on a Arglass version that it plans to launch in 2027. Apple is also known to plan to introduce the canceled glasses in the same year.