Competition continues between Apple, Samsung, Xiaomi and other smartphone manufacturers. However, in the last 1.5 years, there have been changes in the smartphone market. Because the COVID-19 pandemic has led to a semiconductor chip crisis all over the world. In addition, Huawei has lost its place among the world’s five largest phone manufacturers.
Analysts explained the situation in the smartphone market in the third quarter of 2021. Here is the ranking of technology giants…
Apple jumped to second place
For many electronic products, including smartphones, 2020 and 2021 were a serious crisis. Because with the pandemic, the semiconductor chip crisis started. The reason for this is that the demand for devices decreases for a short time as people move into homes, and then the demand suddenly increases with the transition to remote working and education.
The crisis in question may last until 2022. However, there were companies that took advantage of this situation. According to Canalys researchers, Apple has taken back the seat of the world’s second largest smartphone maker. Thus, we see that Apple surpassed Xiaomi in the third quarter of 2021.
In the third quarter of the year, Apple increased from 12% to 15% in growth. Xiaomi, on the other hand, fell to third place, remaining at 14 percent in market share. Samsung remained at 23 percent year-on-year growth, while vivo and OPPO showed a 1 percent increase in growth.
However, the global smartphone market shrank by 6 percent in the third quarter of 2021 compared to the same period last year. However, looking at the crises in the last year, this situation is not a surprise. Because at the moment, smartphone demands are having a hard time meeting. The reason for this is the shortage of chips.
Chip makers are even raising chip prices to discourage excessive chip ordering in order to gain some priority in production. In addition, smartphone vendors are exacerbating the crisis by making last-minute changes in order quantities and device features.
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