Apple became the first company to reach a market value of $3 trillion in January 2022, but the company was able to maintain it for a short time; its market value fell steadily over the next year. This decline brought Apple back below $3 trillion. This actually happened due to what was described as investor uneasiness.
In June 2023, Apple’s valuation rose again to over $3 trillion, but fell steadily again soon after. June was when Apple announced the Apple Vision Pro coming in 2024. Then came the iPhone 15 series. While investor analysts had a dilemma in their recommendations about Apple, there were problems with the iPhone 15 not selling as well as the iPhone 14, especially in China. Interestingly, on December 5, Apple stock price increased by 2% to $193.42 per share. The upward trend continued the next day, with shares rising in pre-market trading in the morning.
It’s unclear how long Apple will maintain this valuation. The company regularly buys back shares and had announced that they do not expect annual revenue growth for the December quarter. In the three months following the launch of the iPhone 15 series, revenues did not increase but decreased. The company’s revenue fell for four consecutive quarters to $89.5 billion.