Tim Millet, VP of Platform Architecture at Apple, and Bob Borchers, VP of Product Marketing met with TechCrunch for an interview to discuss new technologies, the abandonment of Intel architecture, the future of gaming on the Mac, and more.In an interview with TechCrunch, Apple executives said the company’s goal is to push the extremes of technology and go beyond a few points in performance with each new generation chip. Millett explained that Apple does not manipulate performance figures such as a 20 percent increase, just that historically the industry was not used to it.
Apple will improve gaming performance on new Macs
This desire of Apple, which will increase its presence in the gaming segment, is also reflected in every M series chips. The company, which will develop hardware platforms considering the games, started its work in this direction a few years ago and made its choice for its own processors.
The company will significantly improve graphics performance across its entire line of computers, but not all developers have yet adapted to the new architecture. In particular, some developers don’t even know how to use the 96GB graphics memory available on the M2 Max platform.
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