Apple took a step to protect users’ personal information with the ‘application tracking transparency’ feature it introduced this year. Thanks to this feature, the applications downloaded to the phone cannot automatically follow the activities of the users and must be approved by themselves. If approval is not given, users’ activities cannot be followed.
This feature was bad news for companies like Facebook that create ads based on personal data. Although this feature of Apple did not reduce Facebook’s ad revenues to zero, it managed to achieve a 5% decrease. However, a newly obtained information indicates that this feature of Apple is bypassed by some applications.
Your activities may be indirectly tracked:
Apple’s ‘application tracking transparency’ feature is directly effective in protecting your personal data. However, some applications can indirectly access your data. For example, the Snap company continued to receive data from Apple users who did not “allow” being tracked, not directly from themselves, but from the groups they belonged to.
The data they obtained were evaluated as ‘anonymous’ or ‘belonging to groups’. In addition, according to information obtained from a news source called the Financial Times, personal data such as IP address, location and screen size still continue to be delivered to advertising companies. In this way, you can see ads suitable for your screen and the language you speak.
But do not immediately despair. Because Apple’s privacy feature also has extremely important aspects that cannot be bypassed. So much so that social media companies such as Facebook, Snap, Twitter and YouTube suffered a total loss of 10 billion dollars due to this feature of Apple. Although not all data can be protected, we can say that Apple protects its users to a large extent.
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