The highly anticipated iPhone 15 family is expected to arrive this fall. In this context, in addition to major upgrades, it will come with thinner bezels, titanium coating and a new price increase. However, this may not meet Apple’s expectations. Recent reports have revealed that demand for the iPhone 15 is lower than for the iPhone 14.Apple lowers expectations for iPhone 15
In the report he shared today, analyst Ming-Chi Kuo, known for his supply chain connections, reported that the demand for the iPhone 15 is lower than the iPhone 14. Of course, this is just a prediction for now. However, according to Kuo, “if demand for the iPhone 15 remains below market expectations, most suppliers will face growth pressure in the second half of the year”.
Also, Kuo says demand issues don’t just apply to iPhones. So much so that Apple’s shipment forecasts for hardware products have weakened globally in the second quarter of this year. At this point, Apple expected a more positive scenario for the second quarter of the year and 2024, but this has not happened yet.
For those who don’t know, the iPhone 15 series is expected to debut at higher prices than the current iPhone 14 models. According to information from a research report, the iPhone 15 Pro will cost $100 more than the iPhone 14 Pro, and the iPhone 15 Pro Max will cost $100 to $200 more than the iPhone 14 Pro Max. So we’ll have to wait and see what the iPhone 15 and 15 Pro series have to offer.
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