Introducing the iPhone 14 family in the past months, Apple announced 4 models this year, the iPhone 14, 14 Plus, 14 Pro and 14 Pro Max. The iPhone 14 Pro and Pro Max, the 2 strongest members of the family, exceeded the estimated sales figures, and the sales of the weakest member of the family, the iPhone 14, also advanced at the expected level.
However, the iPhone 14 Plus, known as the middle child of the family, strangely became a phone that no one preferred. Apple, on the other hand, is very worried about the sales of the Plus model.
The fate of the Plus model was claimed to be certain
The Plus model, which is roughly a slightly larger iPhone 14, could not do justice to the price difference according to many users and was forgotten in the warehouses of Apple Stores. It was claimed that the Apple administration, which has concerns about the future of the Plus family, is more or less clear about its plans for these models. The source of the claim is none other than Min Chi Kuo, an expert on Apple.
In his statement, Kuo claimed that Apple is preparing to make one of 2 strategic moves. The first move will be to leave the Plus model as it is, an iPhone 14 with a slightly larger screen, lowering its price to $799 (current iPhone 14 price). The price of the iPhone 14 will decrease at this rate, and those who want to buy the iPhone 14 with a larger screen will turn to the Plus model. With this move, Apple will sharpen the line between normal and luxury phones.
Another claim was that the prices of the iPhone 14 and 14 Plus models will remain constant, but the iPhone 14 Plus model will have more features. Even if Apple prefers this move, this time it will present the Plus model as an intermediate model, instead of clarifying the line between normal and luxury phones. It is claimed that the price of the Plus model, which is claimed to add some features in the Pro and Pro Max models, will remain constant and make it more interesting.
Of course, there is still quite a long time until the introduction of the iPhone 15 series, and Apple’s real plans for the Plus models are unknown. I wonder if Apple will bring the Plus models back to life or will the Plus series disappear into the dusty shelves of history just like the “C”, “SE” and “Mini” series?
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