Samsung currently holds 70 percent of the smartphone market in South Korea. While the company said in a statement that it achieved extremely good results for its own country this year, it recently broke a new sales record with the Z Flip 3 and Z Fold 3 models.
Apple also has a significant command of its own country. But now Apple is offering the new iPhone 13 series to the Asian market, which includes South Korea. This move may put Samsung in a difficult position.
As part of its 2nd launch tour, Apple is launching its new phones globally, including the Asian market such as Malaysia, South Korea, Thailand, and countries such as Mexico. iPhone 13 mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max are expected to attract a lot of attention, especially in South Korea. Because the pre-orders of the phones were sold out in just 9 minutes.
With iPhones sold in South Korea more expensive than Samsung’s high-end phones, Apple has a 20 percent customer share in the country. We will see together how Apple’s new move, which has agreements with leading South Korean mobile operators, will affect Samsung.
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