Chromebook computers, which Google first launched in 2011, come with Linux-based and cloud-focused Chrome OS and appear as an alternative to Windows or MacOS. These devices have become very popular all over the world in recent years, especially in the field of education. The fact that they were affordable was also very effective in this.
Now, a report by Digitimes has revealed that a move against Chromebooks could come from Apple. According to the news based on industry sources, the technology giant is working on a new low-priced MacBook series.
Allegedly, Apple will target the education sector with new MacBooks, which will be a direct competitor to Chromebooks.
According to Digitimes, Apple will focus on education with the new MacBook series and try to compete directly with Chromebooks. The claim says that the new devices will come as a separate series from the MacBook Air and MacBook Pro.
We said that it was stated that the new MacBooks would be more affordable. The company is said to be able to do this by using less costly materials throughout the device. It is also among the information that Apple suppliers do not show any production activities for the device, so the device may not be released until the second half of 2024.
It could be lucrative for Apple to make a move towards the education market. With the increase in online education in the post-COVID era, the demand for such devices has increased significantly. For example, Chromebooks sold 13.9 million in 2019, while this number increased to 30.4 million in 2020 and 33.5 million in 2021. In addition, we can predict that with this move, Apple will introduce younger users to their operating systems more and increase their chances of purchasing products in the future.
Finally, let’s underline that this is a claim based entirely on Digitimes. There is no information about new MacBooks from any other source. So there is a possibility that it may not come true. We’ll have to wait and see if Apple will make such a move.
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