Apple has a marketing strategy that prefers to offer ready-made products to its consumers. In this sense, like many of its competitors, the firm does not like to reveal unprepared prototypes. However, according to a new claim that has emerged, the situation is a bit complicated for Apple Car and VR / AR headset.
Prototype claim for Apple VR/AR headset and Apple Car
These new big technological investments of Apple took quite a long time. The prolongation of the period and the progress of the process outside the company caused leaks. Apple, on the other hand, may introduce the VR/AR headset prototype at the 2022 Apple Developers Conference (WWDC) to prevent these leaks.
There are some processes that are not in Apple’s hands, especially for Apple Car and VR/AR titles. The Apple title, which is expected to replace even the iPhone, includes technologies that the company is not an expert in. In this sense, Apple has to develop together with more than one company. This is also true in the case of Apple Car. In fact, Apple Car is out of almost all areas of expertise of the brand in this sense.
Famous Apple analyst Ming Chi Kuo pointed to the year 2022 for the production of Apple VR / AR headsets. Estimates are for the title to hit the production line in the last quarter of 2022. But why would Apple come up with a prototype for the AR/VR headset? The predictions are that Apple will offer a special kit to developers and want apps ready for the new part of the ecosystem. In fact, Apple will again come to consumers with a completely ready product.
For Apple Car, the process is much more complicated. Accordingly, Apple is expected to introduce the vehicle in 2025. However, after this promotion, it will take some time for the vehicle to enter the production line and hit the road. However, such situations are not unusual for the automotive industry. In this sense, Apple Car may be the product that will literally break the company’s prototype rules.
In fact, prototypes are an important opportunity for many tech companies to show consumers what technologies they have. In particular, automobile companies highlight such prototypes in big promotions. However, in Apple’s company policy, it has not been seen that a product that is not ready so far has been put in front of the consumer.
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