Another sad news came from Apple’s virtual/mixed reality glasses, which we have been looking forward to for years. According to Bloomberg’s Mark Gurman, Apple has put its glasses, which are expected to be introduced this year, on the shelf for a while.
Although it was shared that the decision in question was due to ‘technical difficulties’, according to Gurman, this was not the only reason. It has been reported that Apple is focusing on glasses that cost ‘cheaper’.
We’ll wait longer for a cheaper pair of glasses:
According to newly learned details, Apple is now aiming to launch a lower-cost glasses instead of the glasses it has been developing for a long time. This glasses is expected to be introduced in 2024 or 2025.
Considering the previous information, the decision is quite logical:
According to the information conveyed by Mark Gurman in the past weeks, Apple had started to target a crazy selling price of $ 2,500 – $ 3,000 for virtual reality glasses. Of course, this price was so high due to the high production cost of the glasses.
A product to be released at such a price would naturally be a niche product that would not reach the general audience, which is Apple’s target. Again, for this reason, Apple would not have much influence on the interest and demand in the virtual reality world.
Apple’s launch of a low-cost glasses will mean that virtual reality can reach more people. Of course, we can only see the accuracy of these claims by waiting.
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