With the introduction of the iPhone 14 behind, Apple’s next high-end phone will be the iPhone 15 in 2023. Apple, which distinguishes the Pro and standard models for the first time for the iPhone 14, can take this situation even further with the iPhone 15 series, according to a good source. It is mentioned that the iPhone 15 Pro Max will receive some major upgrades to further distinguish it from the standard iPhone 15.
“Apple will create more differentiation between the iPhone 15 Pros and the iPhone 15 standard models,” says Ming-Chi Kuo, a generally trusted Apple analyst, to increase orders for more expensive pairs.
In addition, Kuo mentions that the situation does not only concern Pro and non-Pro models. According to him, there will be a bigger difference between the iPhone 15 Pro and the iPhone 15 Pro Max in terms of technical specifications than the difference between the iPhone 14 Pro and iPhone 14 Pro Max. Kuo thinks this larger split will lead to more sales and higher profits.
This is what happened this year. The iPhone 14 Pro and iPhone 14 Pro Max are powered by the new A16 Bionic CPU, while the iPhone 14 and iPhone 14 Plus feature a slightly updated version of the A15 Bionic CPU used in all iPhone 13 phones.
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