Apple became one of the companies that stopped advertising in 2023 after Elon Musk’s purchasing X platform. About 15 months later, he started to show ad again in X.

In 2023, Apple stopped Elon Musk’s ads on X due to controversial shares and flurries against content control policies. Now he returned to this platform and began to advertise again. Well, what happened in this process?

Months later he advertised again

After Elon Musk’s acquisition of the platform, X’s content control policies became the target of heavy criticisms. The European Union launched an investigation against X on the grounds that the platform violated advertising transparency rules. On the other hand, the X filed a lawsuit against the antitröst (competing practices) against major advertisers last year. The company argued that a number of brands withdraws billions of dollars of advertising revenue from the platform in a conscious form.

In the same period, Amazon, Disney, Warner Bros. Large companies, Discovery and IBM, had also taken precedent steps. In the last period, almost all of these companies returned to the X platform. Apple and Apple TV accounts, Safari’s closed features and the Apple TV Plus series Severance began to promote X for. Apple is reported to test advertising on X with its prestige in January.

Apple’s return to X shows that there is a change in the attitude of large brands to the platform. But discussions about X’s content control policies continue. Critics for the investigation and platform’s advertising policies carried out by the European Union will remain on the agenda in the coming period.

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