Apple announced record income despite the falling iPhone sales

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Apple announced record income despite the falling iPhone sales
Apple, as every year, this year, this year has earned record revenue in the holiday season. According to data released by the company’s CEO Tim Cook, Apple’s latest quarter income reached 124.3 billion dollars, increasing 4 percent compared to last year. However, iPhone sales were seen to have a slight decrease compared to the previous year.

iPhone revenues fell, income broke record

While the company’s Mac, iPad and Services departments are increased, the decline in iPhone sales, Apple Intelligence, artificial intelligence -supported features may not encourage users to switch to new models. Although Apple Intelligence is available in certain markets, it needs more development to adopt a large scale. According to data, iPhone sales fell by 11.1 percent in China.

On the other hand, the boss Tim Cook said that Apple Intelligence positively affected iPhone 16 sales in certain markets, but in general it has not become a major driving force. The decline in iPhone revenues may also be associated with the price-performance advantage offered by standard 16 models this year. This may have prevented consumers from turning to more expensive pro models.

Apple gradually activates its artificial intelligence -supported features. With the iOS 18.3 update, Apple Intelligence is activated by default, while these features will be expanded in April with more language support. Siri’s long -awaited improvements are expected to be announced in the coming period.

Apple’s record quarter performance

  • Income: 124.3 billion dollars
  • Net Income: 36.33 billion dollars
  • iPhone income: 69,14 billion dollars
  • Mac income: 8.99 billion dollars
  • iPad income: 8.09 billion dollars
  • Other Product Revenue: 11.75 billion dollars
  • Services Income: 26.34 billion dollars

Apple’s first financial quarter of the Services section of the revenue by 14 percent, while increasing the net income by 7.1 percent. Apple’s iPad and Mac revenue also increased by 15 percent. The sales of the “Other Products” category, which includes the Apple Watch, AirPods, Beats and Vision Pro, also called wearable devices, fell by 2 percent compared to the previous year and fell to $ 11.75 billion.