During last week’s iPhone 15 keynote, Apple focused heavily on the gaming prowess of its new A17 Pro chip. In a new interview, three Apple executives offered more details about the company’s plans to make the iPhone 15 the world’s “best gaming console.” Apple’s plans to play games on iPhones will get a big boost with the iPhone 15 Pro.
What was said about iPhone 15 Pro and A17 Pro?
The new A17 Pro processor in the iPhone 15 Pro series focuses mainly on improvements in GPU performance. The new “professional-grade” GPU features a new 6-core design that Apple says not only improves performance but also improves energy efficiency. Up to 20% faster GPU performance is expected, along with hardware-accelerated ray tracing for the first time.
To dive deeper into the new iPhone’s gaming focus, IGN spoke with Apple’s Senior Director of GPU Software Jeremy Sandmel, VP of Platform Architecture Tim Millet, and VP of Worldwide iPhone Product Marketing Kaiann Drance. In the interview, Tim Millet emphasized that Apple’s goal is not necessarily to compete directly with specific consoles like the PlayStation 5 or Xbox Series S.
Instead, they focused on building a platform and tools that appeal directly to game developers, he said. In response to the possibility of the iPhone 15 Pro overheating and not being able to maintain performance in high-intensity games, Drance said that they work differently for each iPhone, they do a lot on the SoC side, and they test them with their work on the software side.
Tim Millet added that part of the responsibility for striking the perfect balance between performance, quality and more also falls on the developer. He explained that the screen has a great scaling technology, that the GPU can scale, and that they have finely adjusted the balance of quality and performance thanks to technologies such as ray tracing. He stated that the next part of the harmonious operation of the software and the system depends on the optimization ability of the game developers.
Sandmel pointed to the old saying that “the best game console is the one you have with you.” But he said that’s not what Apple is aiming for this time. Instead, Sandmel believes the iPhone “will be the best gaming console,” without exception.
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