After Elon Musk acquired the social media platform X, Apple began to re -publish the ads he stopped in 2023. The company was one of the many major advertisers withdrawn from X with the concern of brand security after Musk’s controversial shares. However, the dynamics between Musk and major technology companies have changed, especially with Donald Trump being president.

Apple started ads on x

Apple and Apple TV accounts, Safari’s privacy features on the X platform, respectively, and advertising campaigns introducing the Apple TV Plus series Severance began to carry out. Earlier this year, Apple was reportedly intended to test re -broadcasting advertising on the platform.

For those who do not remember, Apple, Amazon, Disney, Comaste, Warner Bros. It was withdrawn from X in November 2023 with large brands such as Discovery and IBM. The reason for this decision was Musk’s controversial statements such as anti -Semitic conspiracy theories and “superiority of white race”. However, all these brands, including Apple, have returned to the platform over time. Amazon plans to increase advertising expenditures in X “significantly”.

This development came after the Antitröst case against some major advertisers in August 2024. Musk’s company claimed that large advertisers had illegally organized a mass boycott and consciously withdraws billions of dollars of advertising revenue from the platform. X has been receiving intense criticism for its lack of content control (disinformation, anti -Semitism, Islamophobia and other hate speech) since Musk’s acquisition in 2022. The European Union is currently investigating the platform’s efforts to control content and has found that the block has violated the rules of advertising transparency.