Will be available in countries outside of China
Apple announced in July that it would show more ads in the App Store. The company has been selling ad spaces in the App Store since 2016, but as of October 25, the ads will also appear in the “Today” tab. The new ads are expected to be available in all countries except China.
Previously, the “Today” tab was only filled with content selected by the Apple Editor team, but now there will be ad spaces in this tab as well. The company, which wants to triple its advertising revenues in the coming years, is starting to take important steps in this regard. In addition, the company will soon start showing advertisements in the Maps application.