The Boulder-based parent company of outdoor and wellness media brands, Outside Interactive, announced on Monday that it has launched an NFT sales site, a publishing platform for outdoor-focused content, and a loyalty program that encourages people to spend time outdoors. The company has named them all ‘Outerverse’, got the word joke?
Of course, you can deduce from this that there is something against the Metaverse. Robin Thurston, CEO of Outside Interactive, said in a statement, “The concept of the Outerverse was created to oppose the metaverse. “We’re against people spending that much time with VR sets or screens,” he says.
Revenues from the project will be used to erase the carbon footprint
The first service offered on the Outerverse platform will be an NFT that will be available for a limited time and this NFT will be called the Outerverse Passport. it will pass. Thanks to the Outerverse Passport, you can become a member of the company’s subscription service, Outside+.
On the NFT sales site Outside.io, new NFTs created by artists, influencers, outdoor-based brands and nonprofits will also be available later. Proceeds from NFTs will be used for the continuation of the project and the removal of its carbon footprint.
Outside also plans to offer rewards to members who spend a certain amount of time on outdoor activities like skiing or backpacking, leveraging data from its own Gaia GPS product and third-party fitness trackers.
The CEO of the company, Thurston, announced that although blockchain technology is a harmful thing due to its direct environmental impact, the transactions of NFTs to be sold in the Outerverse will use the Solana blockchain, which is stated to consume less energy than two Google searches. What are you thinking? Please do not forget to share your thoughts with us in the comments.
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