How realistic is the concepts of “dream hacking” or “dream buying”, one of the indispensable themes of science fiction cinemas?
Are developments in this regard used in the marketing world?
There are various studies for dream control.
Dreams, as they have maintained their mystery throughout history, arouses curiosity. Scientists, as he has always been working on this issue, are now focusing on the control and manipulation of dreams in recent years.
Researchers from the Massachusetts Institute of Technology (MIT) developed a device called “Dormio”. The device like gloves can affect the imagination content through certain stimuli by monitoring the user’s sleep stages.
In the experiments using the device, they have already managed to place the image of “tiger” in the dreams of the participants.
How does it turn into marketing strategy?
The use of reasonable stimuli during sleep to influence dream incubation, that is, attracts the attention of the marketing world as well as scientific research.
In 2021, the US -based beverage company Molson Coors organized a campaign called “targeted dream incubation” and tried to place images about beer in the dreams of the participants.
These kinds of attempts have brought up the ethical dimensions of the usual dreams of dreaming for commercial purposes.
Conscious dream and learning
Conscious dreams, that is, the person who is aware of the dream and can control the content of the dream is the subject of research for a long time.
Dr. Adelaide University. A study by Denholm Aspy revealed that conscious dreams are a learning skill. On the one hand, certain techniques and practices can increase the ability of individuals to control their dreams.
Is it possible to buy dreams in the future?
The existing scientific developments show that dreams can be controlled to certain extent and even manipulated, but concepts, such as “purchasing” or “transfer of a person’s dream to the other”, stands far from scientific reality.
Dream experience; Since the individual is shaped by his subconscious, memories and personal experiences, this medicine is quite complex and unknown to develop a technology.
In the future, the time will show what developments will be.
Would you like to buy your dreams?
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