While Elon Musk was dealing with the blue tick problem that fake accounts received, a new statement came from large companies. According to the published report, Apple is stopping Twitter ads.
Apple stops Twitter ads
According to The Verge, Omnicom has told its customers that it is in a state of instability on Twitter that will pose a brand safety risk. In a memo titled “Twitter – Ongoing Brand Safety Concerns,” the company advised its customers to pause ads on the platform in the short term.
“There is evidence that the risk to our customers’ brand safety has risen sharply to a level that many would find unacceptable. Twitter has advised us that these issues will not affect operations, products, brand safety and customer investment in the platform in any way during the process. However, the company laid off most of the people working on this issue and lost confidence.” statements are included.
First of all, automobile companies announced that they would stop their advertisements. Twitter, whose most important source of income is advertisements, faced a new crisis before it could solve the blue tick problem.
Elon Musk said in a recent statement, “Twitter has the highest usage of all time. I hope the servers don’t burn.” made statements. The popularity of Twitter, which has been on the agenda with controversial issues for a while, started to decline rapidly. Users are turning to different platforms with the emergence of the trust problem on Twitter.
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