The Japanese strategic subsidiary of Hong Kong-based gaming software and venture capital firm Animoca Brands has begun work to bridge the country’s proprietary intellectual property (IP) and Web 3.0 ecosystem.
Subsidiary Animoca Brands KK will build a blockchain-powered platform for Japanese IP owners to launch Web 3.0 content such as NFTs.
Japan’s popular video game IP owners such as Bandai Namco, Square Enix, and Sega have expressed their excitement about NFTs and the metaverse, but some companies have turned their attention away from the space after backlash from fans.
Last month, Animoca Brands Japan raised nearly $10 million in a startup round founded by Tokyo-based MCP Asset Management.
Animoca’s entry into Japan will allow some of Japan’s globally popular content to join NFT and metaverse trends.