PETA, which we generally know for its actions for animal rights, also does not neglect to reward the companies that are most respectful of animal rights. This year, the organization’s “Brand of the year in leather use” award went to Apple, and for a very justified reason.
Apple, which has used cow and crocodile leather straps in its smart watches in the past, has sold millions of watches with such straps. In 2022, Apple announced that it would no longer use leather on straps. Considering that the number of smart watches sold by the company in 2022 is over 50 million, we can understand how important this decision is.
Apple ran for reward by stopping using leather in smart watches
In return for this effort, Apple managed to receive the 2023 Company of the Year award. Apple, the largest company not only in the industry but also in the world, is trying to set an example in the industry by taking customer demands into consideration. The company’s 2030 targets include being carbon neutral.
The Cupertino giant also promised to increase its use of recycled materials. Fabrics such as FineWover micro twill are finding more space in Apple products. Considering that searches for sustainable products globally have increased by 71% in the last five years, we can say that this initiative of Apple will make the company stand out.
Apple, which helps reduce the effects of climate change by giving up the use of leather, focuses on accessories that do not contain leather. According to PETA, this approach also directs consumers who want to shop ethically to invest in Apple.
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