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Android tablets market share drops below 50% for the first time in 10 years

For the first time in 10 years, tablets with the Android operating system occupied less than half of the total market. iPadOS, on the other hand, has 38% of the market share.
 Android tablets market share drops below 50% for the first time in 10 years
READING NOW Android tablets market share drops below 50% for the first time in 10 years

Strategy Analytics’ new report says that in the second quarter, Android occupied 49% of the tablet market, the first time in 10 years. On an annual basis, this corresponds to an incredible 21% drop in sales.

PlayStation 4 is nearing its end

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Leading companies failed to grow in the tablet market

iPadOS holds 38% of the market, but tablet sales are down 7% from a year ago. The share of Windows fell to 11% (sales fell 14%), but the share of other operating systems rose to 2%. Quantitatively, 69% growth in devices sold this quarter corresponds to 0.6 million devices sold. This is mostly associated with Huawei and its HarmonyOS operating system.

In terms of brands, Apple continues to lead with a share of 38%, followed by Samsung (18%), Lenovo (9%), Amazon (9%) and Huawei (4%). At the same time, the tablet market overall declined by 15% and none of the companies on the leaderboard showed growth.

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