In the late 2022, Amazon brought a feature called “Inspire .. This feature enabled to explore works with an experience like Tiktok and Instagram Reels. In other words, you could shop in social media with vertical scroll format.

However, the news today revealed that the Inspire feature is not very long -lasting. The technology giant officially ended the feature.

He did not get enough attention

A Amazon spokesman speaking to Techcrunch said that they have always evaluated user feedback and made leaps on their features. So he said Inspire will no longer be accessible.

Inspire did not show the works just, just in time, it was introducing images from content producers to the users with reviews about products. In this way, a significant sense of social media would be presented. The company even announced that it would pay for such images. However, payments were very low by many manufacturers and caused very few images to produce.

In other words, this feature, which resembles Tiktok, has not been loved by neither Amazon users nor content producers. Although there is no official explanation about the reason, we can say that the plug has been withdrawn because it cannot see the sufficient interest.