Amazon continues to use artificial intelligence to offer users a more personalized shopping experience.

The company will enable users to receive offers suitable for shopping preferences and budgets with their newly announced ‘interests’ feature.

Special calls can be made instead of traditional calls

Thanks to this new feature, users will be able to easily find the most appropriate works by entering “Practical Cooking Equipment for Camblers” or “Minimal Accessories for” Lover of Home Decoration “.

This vehicle, which takes advantage of Amazon’s big language models, understands the natural language and offers more accurate results than traditional searches. In addition, the ‘interests’ feature will always work by working users about the new works, stock updates and opportunities about the issues they are interested in.

For now, a reasonable number of users in the USA on the Amazon Shopping application and the portable website feature will be opened to more users in the coming months.

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