Amazon closes 68 physical stores in total

Amazon announced in a statement that it has decided to close most of its physical stores. In this context, the company said that it will close a total of 68 Pop Up, Books and 4-star stores in the USA and the UK, but stated that they know the importance of face-to-face retailing and will not give up on this.

Will focus on grocery and clothing stores

Founded in 1994 as an online bookstore, Amazon opened its first physical book store, Amazon Books, in November 2015. Later, he opened bookstores in many parts of the USA and increased the number of these stores. In September 2018, the company presented its first Amazon 4-star store to its customers. 4-star stores were selling products with a 4-star rating or higher on the website.

A new statement from the company announced that Books and 4-star stores, as well as smaller Pop Ups opened in shopping malls, will be closed in the US and UK. One of the reasons for Amazon to take this decision is that it cannot get the performance they want from the stores.

Amazon opened its first physical clothing store, Amazon Style, in late January. In addition, the company’s physical markets are still meeting with their customers. The company is not giving up on physical retailing entirely with the current shutdown decision and will continue to experiment with different initiatives.

Amazon , did not share a timeline for when the stores will close, but stated that the closures will vary according to the locations. He also announced that he will help those who work here find jobs in other positions in the company and that those who want to leave will be given severance pay.