Pinterest, which was founded in 2009 and continues to serve back and forth since then, seems to have made a deal that will determine the fate of the platform. An announcement made at today’s financials meeting revealed that a multi-year agreement has been reached between Pinterest and Amazon Ads. Details of the deal were not disclosed, but the collaboration is the kind that will make the lives of consumers who use Amazon and Pinterest easier.
You know Pinterest. The platform, which has a clipboard system, is focused on photography and video. By using this application, consumers have the opportunity to reach brand new ideas about their lives. That’s exactly what the deal with Amazon’s advertising division focuses on. In the most general sense, Pinterest users will begin to see Amazon ads related to the products they are interested in from now on. Thus, a product seen can be purchased instantly.
Both Amazon and Pinterest will win
The agreement between Pinterest and Amazon is the kind that will make consumers’ lives easier. Because a Pinterest user will be able to use his information on Pinterest for a product that he finds from the application and sees an Amazon ad. Thus, the obligation to open a membership or enter information will be eliminated. Pinterest data and Amazon will work in integration with each other. Meanwhile; It should be noted that Pinterest has announced that the number of monthly users is 463 million.
Pinterest did not provide further details on the user side of its deal with Amazon. It is not clear where Amazon ads will be seen, whether users will have to go to Amazon or whether the shopping will be completed on Pinterest. However, Pinterest says that will change as of next year. When the calendars show 2024, we will start to reap the fruits of this cooperation.
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