The world’s largest e-commerce company, Amazon, develops innovative technologies in internet services and different sectors as well as commerce. One of these tools of the company was the Alexa service, which was established in 1996. Amazon’s Alexa service provided information about the traffic of websites, ranking the sites in terms of national and global traffic. However, it provided data on keyword analysis, time spent on the page, referrals and many more.
With the announcement it shared today, Amazon gave bad news to those who use Alexa service for their website. The company announced that Alexa Internet, which was established 25 years ago, will be shut down as of May 1, 2022. Amazon’s description was pretty short and went like this:
Alexa’s 25-year adventure comes to an end:
“Twenty-five years ago we launched Alexa Internet. Alexa on May 1, 2022, after twenty years of working to help you find, reach and transform your digital audience. We made the difficult decision to deprecate com. Thank you for making us a resource for content research, competitive analysis, keyword research and much more. We are proud to serve you as a customer. ”
Users who subscribe to Amazon’s Alexa Internet service will be able to continue using the same features that come with their subscription until May 1, 2022. But Amazon will no longer accept new subscriptions or customers. Amazon APIs will be made unusable on December 8, 2022.
alexa. why is com shutting down?
The reason behind Amazon shutting down Alexa is actually very simple: It is no longer popular. According to data from Semrush, Alexa. Organic traffic to com has been on a steady decline for a long time. This means that Amazon may have closed its Alexa service due to its loss of popularity.
alexa. What did com offer?
alexa. com offered the above-mentioned information about any website and web page. While some of this information was available for free, more advanced and automated analysis was available with a paid subscription. Apart from this, members could subject the site they wanted to the SEO analysis test.
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