After the progress of artificial intelligence, many technology giants from Microsoft to Google, from Meta to Snap brought artificial intelligence models to their platforms. LinkedIn, which operates under Microsoft, was one of them. The world’s most popular business network has made another such move today.
The platform has announced a brand new productive artificial intelligence tool. The feature, called AI Copy Suggestions, will help automate the writing portion of ad campaigns on LinkedIn.
LinkedIn’s new model will make recommendations to copywriters
In short, AI Copy Suggestions will allow users to create promotional text and headlines for ads. In addition to achieving this using data from LinkedIn, the model will also allow users to make changes if necessary. In this way, it will be ensured that the texts or titles are compatible with the brand language.
LinkedIn has previously appeared with some artificial intelligence tools. These tools included functions such as creating personalized posts for articles, job descriptions, and LinkedIn profiles.
The new model of the popular platform takes advantage of OpenAI’s GPT models. The tool, which can suggest multiple promotional texts and up to five headlines, can be used to create advertising content through Campaign Manager. In order to fulfill its functions, it will use the information, criteria and target audiences obtained from the user’s page on LinkedIn.
The feature is currently in testing and is available to some users in North America. The platform says it wants to add new functionality and more languages as it plans to roll out the model widely in the coming months.
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