The report, published last week, revealed that work is underway to show more ads in free games on Xbox. Allegedly, Sony has started testing its own advertising program for free PlayStation games.
According to Advertising Insider news, Sony sought to generate more revenue. The company, which plans to encourage developers to publish free games, will create a new revenue model by displaying ads to players.
Sony will add advertisements to free PlayStation games
It is stated that the advertisement model developed by the company will be compatible with the game played. For example, real-life advertisements will be placed on billboards in virtual sports complexes. Sony also plans to run advertising and promotional content in many areas, including in-game images such as avatars.
Microsoft does not receive any revenue share from ads in free games. However, it is not yet known how the system will work on the Sony side.
Sony, which is stated to have strict rules about choosing advertising partners, will not work with companies that collect personal information. Sony is expected to launch its advertising program by the end of 2022.
Companies will be able to track players’ purchasing habits after showing ads in-game. Analysts state that this issue may cause problems for both Sony and PlayStation owners.
Xbox announced that it will activate its advertising program in the third quarter of 2022. On the Sony side, it is estimated that the work is accelerated in order not to fall behind in the competition with Xbox.
What do you think of PlayStation’s advertising policy? You can share your ideas in the comments section and on the SDN Forum.
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