Microsoft, one of the world’s largest technology companies, appeared with a surprise advertising campaign in the Euro 2024 European Championship match played between England and North Macedonia last night. The company distributed Game Pass codes to everyone who watched the match.
As you know, one of the biggest income sources of the teams is advertisements and the digital boards on the side of the field are the area where we see the most advertisements during the match. Aware of this, Microsoft also used these billboards to distribute Game Pass codes.
It is unknown how many people were able to see the free Game Pass code in the middle of the match
When we come to the 50th minute of the match, we see the text “Get Xbox Game Pass in…” on the billboards. Then the countdown begins and when it’s over, codes appear on the billboards to get you a free Game Pass subscription. Yes, the Game Pass codes you know are displayed on billboards.
It is not known how many people can benefit from the free Game Pass subscription with this interesting ad from Microsoft. However, if we consider that the probability of an ordinary sports fan following the billboards during the match and taking action to quickly evaluate the code is not very high, we can guess that the number will not be very high.
Game Pass price hike
In the meantime, let’s remind for our missed followers; About 2 weeks later, Game Pass subscription prices are expected to increase. For details on the subject and to extend your Game Pass subscription for up to 3 years at today’s price, we recommend you take a look at our content below:
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