Adidas has launched a digital clothing collection in partnership with Pharrell Williams.
Big clothing companies continue to come to the fore with their breakthroughs in Web3. As one of the latest developments, Adidas announced a joint collection with Pharrel Williams.
Adidas and Pharell Williams Partner for Web3
Large companies are interested in NFTs, which have become popular products with the spread of the sector. In addition, many clothing brands are also making new initiatives for NFT and Web3. Finally, adidas announced its collaboration with Pharrell Williams and launched its wearable NFTs. With this move, Adidas aims to further consolidate its place in the NFT world.
Musician Pharell Williams and Adidas have announced that they will offer digital apparel to Doodles NFT owners. The company announced the announcement on its website and gave the details. With this collection, an expansion plan of Doodles has been adopted from Ethereum profile picture resources to fully customizable avatars. New content will be available to NFT owners with the release of Doodles 2 Character Creator in The Stoodio app for NFT owners in partnership with musician Pharell Williams and Adidas.
In its Adidas collection, it will serve NFT owners with Doodles’ character dressing tools.
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