As one of the most popular social media platforms in the world, Instagram constantly offers new features to its users and improves itself. However, it seems that Instagram is now much more than a “photo sharing” application.
Instagram is no longer a “photo-sharing” app, says former Facebook executive Adam Mosseri, who now heads the Instagram platform. Mosseri is quite serious in these words.
Instagram’s new goals
According to Mosseri, Instagram has now turned into an entertainment platform instead of a photo sharing platform. Mosseri stated that for this, radical changes will be made about what people will see when they open the application.
One of these features will be that people can watch videos in full screen on the homepage. In this way, users will be able to watch videos directly in full screen mode instead of watching videos among their friends’ photos.
Instagram could rival TikTok
According to Mosseri’s statement, Instagram states that the idea of moving away from the square-shaped photos and videos it used in its early years inspired them and that they turned into a platform that “entertains” in the eyes of users.
Also, according to the statement, the platform will add more features to replace TikTok from now on. As you know, Instagram imitated TikTok and offered the “Reels” feature to its users.
In the video he shared on his Twitter account, Mosseri stated that many features will be tested, announced and offered to users in the coming months. He also said in the video, “Let’s be honest, there is really serious competition right now. TikTok is big, YouTube is even bigger, and there are many new platforms,” he said, adding that he will compete with these giants.
In addition, according to Mossari, new updates will come for shopping and messaging tools, with a special focus on content producers.
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