Netflix has announced when the cheap ad-supported subscription option will launch: “Early 2023…” Moreover, we are now starting to have a more detailed idea of what this new option will actually look like.
Speaking as part of the company’s second-quarter revenue announcement, Netflix co-CEO Ted Sarandos said the streaming service’s upcoming ad-supported subscription option won’t include every movie and TV show currently available on Netflix’s standard edition. Sarandos said, “We can include the vast majority of what people watch on Netflix today in the ad-supported level. There are some things we are in discussion with studios that will not be included in this option, but even if we launch the product today, members will still have a great experience. Some additional content “We will remove it, but certainly not too much.”
It’s not entirely clear whether Sarandos’ verification refers to the ad-supported tier for the first few months after the streamer’s release or indefinitely, but it’s pretty clear that Netflix customers who decide to opt for the new subscription package won’t have exactly the same level of content as payers, at least initially. .
Netflix CFO Spencer Neumann said in the same call, “As Ted said, we can launch today without any additional content permissions,” adding: “Hopefully we can get this done, but we’ll be disciplined in what we do.”
We know Netflix-made originals like Stranger Things and Bridgerton will definitely be included in the publisher’s ad-supported tier, and the Wall Street Journal says the company is seeking the rights to stream ad-supported versions of licensed products including You, Russian Doll, The Crown, and Cobra Kai from Universal, Warner. Brooch. and Sony Pictures Television.
Most likely, Netflix will secure these rights before the new level is launched. As previously noted, Sarandos says talks with studios are ongoing. However, the question remains what type of content should not be included.
The conversations mentioned above also include older (but still popular) TV shows like Breaking Bad and NCIS, WSJ said.
As each region of Netflix has a different library, it’s hard to say what might not be available at this early stage, but considering the ad-supported subscription launches early next year, much more will be announced soon.
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