Although extraordinary sales in the collection world were often found, this time was quite surprising. Pokémon’s beloved character Charizard resembles a Cheeto, sold for $ 87,840 in the auction.

The snack, called “cheetozard”, has attracted great interest in social media and created competition among collectors. Cheetozard, sold on the Goldin Auction platform, is actually an ordinary snack produced as Flamin ‘Hot Cheeto. However, he gained collection value thanks to his unique shape and the interest of Pokémon fans. As part of the sale, the buyer also obtained a special Pokémon card and a storage box.

This Cheeto, which is about three inch (7.5 cm), was sold at an incredible price of $ 29,000 per cm. Although experts stated that such sales are risky in terms of investment, Pokémon once again revealed how much the collection market has grown.

Pokémon collection market is growing increasingly

According to Goldin’s statement, Cheetozard was first discovered and preserved between 2018 and 2022. However, towards the end of 2024, it became viral on social media and gained great value. This snack, exhibited on collection platforms such as Arena Club and 1st & Goal Collections, soon attracted the attention of Pokémon enthusiasts.

This sales is one of the newest examples that show how big Pokémon collections have turned into a market. In 2023, Van Gogh’s Pokémon collection aroused a great impact, and in 2021, a rare Pokémon card was sold for $ 1.2 million.