When it comes to search engines today, Google undoubtedly remains the leader. In particular, we see that the search giant is also used in the Apple ecosystem, especially on Android phones. However, this may change very soon. Mark Gurman, one of the experienced technology editors, made striking statements about Apple’s own search engine.Preparations are complete
Mark Gurman, in his latest Power On newsletter published in Bloomberg, reported that Apple engineers are continuing their search engine work and that the project codenamed “Pegasus” is ready. However, as you know, there has been no concrete development yet. At this point, Gurman states that the search engine has quietly reached users in the past through services such as the App Store, Apple TV, Maps, Apple News and Spotlight.
So much so that this technology was also used for Siri’s web results. However, it is not clear when all this happened or how the search engine performed. Additionally, Gurman says the iPhone maker still has a long way to go. So can this project really replace Google? It’s too early to tell.
The wait will last a while longer
For those who don’t know, rumors that Apple is developing a search engine date back to 2025. Allegations at that time revealed that the company was working on a service called Apple Search. However, these plans were shelved. The reason for this is that the company earns regular income from Google. So much so that it was previously stated that Google paid between $8 billion and $12 billion every year to remain the established search engine. The latest shared figures show that this number has reached 15 billion to 20 billion dollars.
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