It looks like YouTube has big plans on the horizon for podcast producers. A newly leaked presentation shows that YouTube is aiming to add a dedicated podcast episode to its website and mobile app.
Originally posted to Podnews, this presentation covers YouTube’s future plans for podcast content. This information includes details about how the special podcast episode will look like.
YouTube prepares to compete with popular podcast platforms
According to the presentation, YouTube wants to integrate podcast streaming into this particular space. This could potentially mean users can add their existing streams to their YouTube homepage. In other words, both podcast producers and listeners will have a special tab for podcasts in the YouTube menu with this feature.
However, there is no information about when YouTube’s podcast integration will come to the site; however, another slide highlights that the “partner-sold audio ads” feature will arrive in 2022. In other words, it can be said that the broader podcast platform on YouTube will arrive before the end of the year.
Since these ads will be provided by both Google and its partners, it doesn’t sound too different from YouTube’s current advertising model. This is why personalized ads may be added to podcasts hosted on YouTube. On the other hand, it is not known whether the YouTube Premium subscription will remove these ads for users, as with video content.
Many creators can now upload podcasts to YouTube in video format; however, the site does not have a dedicated section dedicated to podcasts. If the plans we mentioned above come true, it means that YouTube will enter direct competition with popular podcast platforms such as Spotify, Apple Podcasts and SoundCloud.
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