In the article it shared today, YouTube announced that it has decided to remove the type of advertising valid for the desktop version. Making a statement on the subject, the company stated that it thinks this ad format is blocking videos. So, what type of ads is YouTube removing and when will they not appear? Let’s take a look at the details of the news together.
YouTube is removing the Overlay Ad variant
YouTube announced that they will remove the Overlay Ad type in the article it shared on its blog account. However, this change will be effective as of April 6, 2023. After this date, the Desktop-only Overlay Ad format will no longer be displayed.
Example for YouTube Overlay Ad
YouTube shared that they want to provide a better user experience to remove this very old ad type. On the other hand, the company noted that for creators who add ads, interactions will shift to other ad formats. In other words, interactions with the lack of this ad will return with other ads.
YouTube has removed this type of advertisement in line with the feedback of its users. Because the Overlay Ad type comes to the bottom of the videos and closes a part of the video.
According to YouTube company policy, content creators only pay for clicked ads, and clicks on these ads are in the background compared to others. In other words, the creators did not make much money from this type of advertising.
The presence of the ad only negatively affected the YouTube user’s experience. In addition, the platform announced that there are no changes for other ad formats.
On the other hand, YouTube announced that it added Podcasts for the Music section and that they could listen to these contents in the background. However, it is not clear when this feature will come to the stable version.
What do you, our readers, think about this issue? Do you think YouTube’s removal of Overlay Ads will improve the user experience? You can express your views in the Comments section.
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