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A first in Apple history: Chinese company will develop its new device

Apple has hired Chinese company Luxshare to help develop first-generation augmented reality (AR) devices. For the first time, the tech giant will work with a Chinese company to co-develop a first-generation product. China's ...
 A first in Apple history: Chinese company will develop its new device
READING NOW A first in Apple history: Chinese company will develop its new device
Apple has hired Chinese company Luxshare to help develop first-generation augmented reality (AR) devices. For the first time, the tech giant will work with a Chinese company to co-develop a first-generation product.

China’s rising star Luxshare

This choice of Apple draws attention especially in this period of increasing tension between the USA and China. According to the information received, Luxshare, a rapidly rising technology manufacturing company in China, has taken over the AR development team in Shanghai, which was previously owned by Taiwan’s Pegatron. The company plans to grab as many jobs as possible from Apple in as many areas as possible.

In previous years, Apple relied on Taiwanese companies like Foxconn to help develop the first generations of new product lines. Apple’s first augmented reality headset is expected to be announced in June this year. According to preliminary reports, the device will go on sale at the end of 2023 and its cost is expected to be quite high (3-5 thousand dollars).

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